Fiat Mio -Innovation
Order Description
want a report for the case study “Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry” (HEC095), answer the following questions:
1. What did both Fiat and the participants gain from the open innovation experience? Draw up a list of benefits for each. 2. If the Fiat Mio was merely a prototype that would never be produced or marketed, what was the real innovation?